JBL: Noise-Cancelling Vs. Noise Jamming

Hiroaki Taki, Kaori Yatsu, Moeko Ito

US audio equipment manufacturer JBL grew sales of its noise-cancellation headphones and improved its brand image in Japan, with a YouTube-style vlog ad and Spotify audio equivalent.

Campaign details

Brand: JBL Brand owner: Harman International Entrant company: BBDOIdea creation: BBDO Tokyo Market: Japan Sector: Audiovisual products Media channels:Word of mouth, Influencers, KOLs, Social media, Websites & microsites, Online display, Public...

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