J&B: She

Whisky brand J&B grew relevance among young drinkers in Spain by allying itself with the LGBTQI+ audience, with summer and Christmas campaigns that aimed to raise awareness of gender inclusivity.

Campaign video: J&B – She

Selected creative: J&B – She


Creative Agency: El Ruso de Rocky Madrid Account Director: Fernando Pérez Account Executive: Paloma Roc Agency Producer: María Iglesias Art Director: Álvaro Marugán / Alberto de Santos Client Services Director: Estefanía Gimeno Copywriter: Eduardo Sagra Creative Director: Ángela Pacheco Digital & SM Strategist: María Moreno Executive Creative Director: Ángel Torres / Lucas Paulino Planner:Laura Alfaya...

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