Tinder: You're not for everyone

Tinder, a dating app, increased its downloads by 8% with the ‘You’re not for everyone’ campaign which highlighted users' quirks and interests to make matches, as opposed to basic profiles.

Introduction

There is no greater challenge than getting those that have previously tried your product and then decided it's not for them - to try you again.

This is the story of how Tinder was able to get millennial women who thought they'd outgrown the app, to re-evaluate and reactivate their Tinder accounts.

We had the perfect new feature to do this: Tinder Explore.

An in-app feature that allows you to sort your matches by interests.

But to re-engage, we knew we had to truly pivot our strategy..

Instead of following the category and focusing on a Disney version of...

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Insights Team
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