TD Ameritrade: First Ad in the Blockchain

TD Ameritrade, an online brokerage firm, inserted itself into the cultural conversation around blockchain and cemented its credibility with the community of cryptocurrency traders in the US.

This case study explains how TD Ameritrade, an online brokerage firm, inserted itself into the hottest cultural conversation, the blockchain and cemented its credibility with the community of cryptocurrency traders.

  • TD Ameritrade launched Bitcoin Futures trading but was not yet seen as a voice of authority among the niche audience of cryptocurrency traders.

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