TAC (Transport Accident Commission), Victoria: Towards Zero Road Safety Campaign - Meet Graham

This case study looks at how the Transport Accident Commission (TAC) in Australia, a for-profit social insurer for the State of Victoria, educated Victorians about the human body's physical vulnerability to the forces of a road crash.

Campaign details

Agency: Clemenger BBDO

Problem: A rising road toll and apathetic public

Over the past few decades, the State Government of Victoria, Australia has been instrumental in reducing the road death toll.

Enforcement, road upgrades, safety technology...

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