Summary
PUT THE EGG ROLLS IN!
Winning back category leadership after being forced off shelves is hard. Doing it with a completely new target audience is even harder. Winning as a traditional CPG brand with anaudience whose content doesn’t...
Pagoda: Put the egg rolls in!
Pagoda, an egg roll brand, increased market share and household penetration in the US by launching seven humorous, branded short-form videos that highlighted the perfect food occasions for its products.
