Nokia – Flagship Store São Paolo
Category: Social Strategy
From Concept Store to Election Stage
The introduction of the Nokia Store preceding São Paulo in nine cities around the world shared the same premise: the opening of a concept store. And here lied our big challenge.
The question was how to make Nokia Store SP relevant in a city with one of the world's highest concentration of concept stores? How to make the store an important initiative in a city with the lowest consideration and preference for Nokia in Brazil?
This story tells of how the planning team turned...