MINI Cooper - MINI PowerGames

The curious company, San Francisco helped the MINI brand when its hype and momentum was stalling through the use of PowerGames.

MINI Cooper – MINI PowerGames

the curious company, San Francisco


Last year the MINI brand was faced with several challenges – in addition to a sucker punch from the economy, MINI was no longer the new kid on the block. Hype and momentum had stalled and its distinctiveness as a small, fun, fuel-efficient car was being challenged by a deluge of new competitors (Smart, Fit, Fiesta, Prius, etc). Historically, MINI had always taken the stance of cultural challenger, with a unique and relevant point-of-view, but it needed to freshen up its perspective and regain its original moxie....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands