Microsoft: Changing the Game

Microsoft, a technology company, launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.


The story of how one of Microsoft's smallest products became its biggest hero in demonstrating its brand mission.

And how this product helped change the conversation of inclusion forever. For everyone.

When people think Microsoft, they think abou

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands