LEGOLAND Florida Resort: Quest To LEGOLAND

This case study looks at how LEGOLAND Florida, a theme park, overcame the challenge of being in an inconvenient location by making the drive seem insignificant to choosing the resort as a vacation destination.

Campaign details

Agency: VML


LEGOLAND Florida distinguishes itself from other Orlando resorts by empowering kids to take the lead. However, getting to LEGOLAND involves an hour drive - at minimum, from any airport - during which no kids had fun o

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