In the midst of every crisis lies an opportunity. No… really.
Publicly leaked news about the impending demise of Klondike's Choco Taco – one of America's most beloved and nostalgic ice cream treats – turned a usually sweet conversation into a very sudden, sour, and substantial public backlash.
From one innocuous leak, a vitriolic Twitter trend and eruptive series of 6,000+ disparaging broadcast and television stories quickly overtook culture. All creating a tsunami of negative media impressions and brand perceptions.
Crisis or opportunity?
Within a few short weeks, through the creation of a highly atypical crisis response, 'Rest In...