Johnnie Walker: Keep Walking America

This case study explains how Johnnie Walker, an American scotch whiskey brand, identified the US Presidential Election as a moment in time when the brand could begin to speak out, even though it might be unpopular with some potential customers.

Campaign details

Agency: Anomaly

Summary

Around the world, Johnnie Walker is famous through its iconic "Keep Walking" campaigns, celebrating personal progress in the face of adversity.

Yet in America, there was a desire to relaunch "Keep Walking" for a ne

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