hmbldt: 5,000 Years in the Making

This case study looks at how a team of strategists and entrepreneurs harnessed the disruptive power of cannabis to create hmbldt: a new medicinal cannabis brand launched in the US in 2016.

Campaign details

Agency: Anomaly

Introduction

Cannabis.

You could work 10 lifetimes and not come across a more disruptive category.

The disruption is apparent in its inherent tensions.

It is both criminally prohibited and a highly-celebrated case of decriminalization....