Campaign details
Agency: Anomaly
Introduction
Cannabis.
You could work 10 lifetimes and not come across a more disruptive category.
The disruption is apparent in its inherent tensions.
It is both criminally prohibited and a highly-celebrated case of decriminalization.
It is a Schedule 1 Drug that is also given to children suffering from Dravet Syndrome.
It is Baked, Grass, Ganja, High, Weed, Pot, 420.
And it is Endocannabinoid, Cannabinoid, Terpene and Delta9 Tetrahydrocannabinol.
It is hippy mysticism. And hard science.
And, today in America, it is bought illicitly on the street and it is invested in by Wall Street.
This...