Generating Insights Through Social Media Using Research Robots
The internet and the rise of social media in particular, have allowed us to communicate our thoughts, feelings, desires, needs, and dreams openly with each other. However, this ever expanding mass of freely distributed consumer information presents a problem for market researchers: How do we tap into and harness this data to provide insights which lead to successful new products, brand messaging and advertising campaigns?
While current methodologies attempt to solve this dilemma, they are simply text-mining solutions that ‘count’ brand or product mentions in crude sentiment context. They are...