Generating Insights Through Social Media Using Research Robots

Brainjuicer's 'research robots' generate insights and develop stronger communications specific to target users, brands and categories.

Generating Insights Through Social Media Using Research Robots



The internet and the rise of social media in particular, have allowed us to communicate our thoughts, feelings, desires, needs, and dreams openly with each other. However, this ever expanding mass of freely distributed consumer information presents a problem for market researchers: How do we tap into and harness this data to provide insights which lead to successful new products, brand messaging and advertising campaigns?

While current methodologies attempt to solve this dilemma, they are simply text-mining solutions that ‘count’ brand or product mentions in crude sentiment context. They are...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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