Development Company Brusnika: The Brusnika Effect

This case study looks at how Brusnika, a Russian construction brand, competed with the leaders of the real estate market in Russia, despite being a young company.

Campaign details

Agency: Fanatic

Summary

Traditionally the real estate market is considered one of the toughest and competitive in Russia. After the downfall of the Soviet Union, a large number of private construction companies appeared. Today they put millions of square meters worth of apartments in commission annualy.

In Russia it is common to buy realty during the construction phase. The price of an apartment in a house under construction is 30-40% cheaper than in one that's finished. But due to harsh economic situation in the late 90s, as well as crises of 2008 and 2014, many construction companies...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands