Coverage Coalition: A Call To Action

Coverage Coalition, a grassroots collective of creative and media thinkers, united to get the word out about the Affordable Care Act (ACA), a healthcare reform intending to offer low-cost options to Americans.

Summary

This is the story of how one idea brought the advertising and media industries together to do something meaningful in society.

In 2017, a new administration entered the White House and set sights on weakening the Affordable Care Act (ACA)—health care reform intending to offer low-cost options to Americans. Specifically, they cut the advertising budget by 90% while reducing the enrollment window by half. The goal of cuts was to reduce the number of people signing up for government-subsidized health care.

In response, a group of concerned Creatives and Strategists came together to create the Coverage Coalition—a grassroots collective...

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