Cheerios: From 'love your heart' to 'unconditional love'
Saatchi & Saatchi
This is a love story.
This is the story of how planning found Cheerios a way out of a declining category by finding a point of view on something much bigger than the cereal. An insight about how people actually use the brand throughout their lives sparked a national conversation, a conversation about the greatest symbol of love we know: families.
Cheerios became the unlikely hero of American families everywhere, and became the most loved cereal brand in the category.
Cereal may not be the sexiest...