Atlanta United: Unity kit

Atlanta United, a soccer club, partnered with the Center for Civil and Human Rights to launch their ‘unity kit’ with 13 messages of unity in 11 languages which brought people together and increased their online presence.


Atlanta United is more than a soccer club — it's a reflection of Atlanta's culture. So in June 2021, when they were the only MLS club awarded a third kit, it had to be more than just another colorway. Featuring 13 messages of unity in 11 global languages, the Unity Kit was born.

This kit needed a launch event unlike any other — a moment that would bring supporters and the city together in a powerful representation of unity. But we couldn't just talk about unity as an ideal, we had to show it in action, especially given the...

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