Ace Valley: Is that a gummy in your pocket

Ace Valley, a cannabis brand, launched its new product THC-infused sex gummies in Canada to stand out on the shelf and elevate the conversation around cannabis that could broaden its audience appeal.



Here's the story of a Canadian cannabis brand that set out to penetrate a new market by giving people a universal reason to embrace its new product...and each other

Armed with a human truth, Ace Valley launched THC-infused sex gummies designed to normalize an unmet need within cannabis culture. While sex sells, helping people understand how cannabis enhances intimacy wouldn't come easily in a heavily-regulated category where distribution is limited to dispensaries. We had to create a safe space to shift behavior.

That began with influencing the influencers-specifically, the "budtenders" on whom customers...

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