Jawwy: The fairness show Jawwy, the telco brand in Saudi Arabia, created an idea based on promoting the value of fairness. Telephone & internet services Saudi Arabia Ladder and tools Campaign detailsBrand: JawwyBrand owner: Saudi Telecom CompanyEntrant company: FP7 McCann, DubaiMarket: Saudi ArabiaSector: Telephone & internet servicesMedia channels: Online video, Packaging & design, Social mediaBudget: Up to 500kCampaign videoCreative...