Jawwy: The fairness show

Jawwy, the telco brand in Saudi Arabia, created an idea based on promoting the value of fairness.

Campaign details

Brand: JawwyBrand owner: Saudi Telecom CompanyEntrant company: FP7 McCann, DubaiMarket: Saudi ArabiaSector: Telephone & internet servicesMedia channels: Online video, Packaging & design, Social mediaBudget: Up to 500k

Executive summary...