Why companies risk losing customers by not reciprocating on shared data: Rebuilding the data-sharing economy in a consumer-driven world

This article looks at how companies can rebuild trust with consumers over the use of their data with the advent of increasing regulation, such as GDPR.


Companies with a heavy dependency on consumer data are at an interesting crossroads. In media and entertainment, the reliance on first-party data is greater than ever as pressure mounts to shift to direct-to-consumer models and deliver seamless

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