Why casting older female models Is good for advertising: The positive effects of challenging the underrepresentation of older women in ads

Older people—particularly women—continue to be underrepresented in advertising. Some companies, however, have recently begun featuring more older women as decorative models in their advertisements.
Berg and Liljedal


Older people in advertising; older women in advertising; underrepresentation, decorative models; social effects of advertising

Management Slant

  • The findings in this article suggest that advertisers could benefit from considering...
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