Viewpoint: The Advertising Discipline and Social Change

Ruth Wooden

The author outlines ways in which advertising can influence and bring about social change, particularly in relation to the voluntary and non-profit sectors.

Viewpoint: The Advertising Discipline and Social Change

Ruth WoodenPublic Agenda

The aim of this personal account is to share a career path in social marketing and highlight the power of advertising to bring about positive social change. Half my working...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today