Once again a ‘paradigm shift’ is about to occur, leaving an accepted and acknowledged academic and social frame of standardization, simplification, and specialization totally perplexed.
Understanding The Diffusion Of Integrated Marketing Communications
Dongeui UniversityDongsub Han
Hanyang UniversityDon E. Shultz
IMC as a field of study is only a decade old, and in spite of the contradictions, in our ...