The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective
Amanda Zimmerman and John Dahlberg
This study measures attitudes of young women to sexually objectified advertising. A survey combining elements of two previous studies (Ford, LaTour, and Lundstrom, 1991; Mittal and Lassar, 2000) was administered to 94 female undergraduates.
The Sexual Objectification of Women in Advertising: A Contemporary Cultural PerspectiveAmanda ZimmermanCanisius CollegeJohn DahlbergCanisius College
Since the rebirth of the women's movement in the 1960s, critics consistently have raged against the...