The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective

Amanda Zimmerman and John Dahlberg

This study measures attitudes of young women to sexually objectified advertising. A survey combining elements of two previous studies (Ford, LaTour, and Lundstrom, 1991; Mittal and Lassar, 2000) was administered to 94 female undergraduates.

Attitudes to advertising
Advertising regulation
Diversity & portrayal in advertising
Strategy

The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective

Amanda ZimmermanCanisius CollegeJohn DahlbergCanisius College

Since the rebirth of the women's movement in the 1960s, critics consistently have raged against the...

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