The Rise of the Digital Omnivore: What It Means for Advertisers, Publishers, and App Developers
comScore, Inc.
INTRODUCTION
Marketing used to be so simple. In the not-too-distant past, when marketers had to decide how to best reach consumers,...
The Rise of the Digital Omnivore: What It Means for Advertisers, Publishers, and App Developers
This article argues that the time is now to increase mobile-advertising spending. Mobile engagement represents about 60 percent of all time online and around 85 percent of that figure involves an app.
