The Rise of the Digital Omnivore: What It Means for Advertisers, Publishers, and App Developers

This article argues that the time is now to increase mobile-advertising spending. Mobile engagement represents about 60 percent of all time online and around 85 percent of that figure involves an app.

The Rise of the Digital Omnivore: What It Means for Advertisers, Publishers, and App Developers

Gian Fulgoni

comScore, Inc.

INTRODUCTION

Marketing used to be so simple. In the not-too-distant past, when marketers had to decide how to best reach consumers

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