The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications

Marketers are interested in the phenomenon of "consumer-generated media", or "buzz", given its potential to affect the commercial prospects for their products.

The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications

Kate NiederhofferNielsen OnlineRob MoothBASES, a service of The Nielsen CompanyDavid WiesenfeldNielsen OnlineJonathon GordonBASES, a service of The Nielsen Company


The recent emergence of consumer publishing, sharing, and search tools on the internet has changed the way consumers make purchase decisions in nearly all categories (e.g., reading restaurant reviews online before deciding where to dine, accepting advice from fellow medical patients in healthcare forums, or taking cues from community voting systems over which news to consume). All information now has...

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