The Impact of Cyber Attacks on Brand Image: Why Proactive Marketing Expertise Is Needed for Managing Data Breaches
Kimberly A. Whitler and Paul W. Farris
Darden School of Business
Editor's Note
The 'Speaker's Box' invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length of time it takes to produce rigorous work and the acceleration of change within practice. One such area is cybersecurity, on which there is very little academic investigation...