The Impact of Cyber Attacks on Brand Image: Why Proactive Marketing Expertise Is Needed for Managing Data Breaches

This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches.

The Impact of Cyber Attacks on Brand Image: Why Proactive Marketing Expertise Is Needed for Managing Data Breaches

Kimberly A. Whitler and Paul W. Farris

Darden School of Business

Editor's Note

The 'Speaker's Box' invites academics and practitioners to identify...

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