The Future of Retail is Mobile: How Mobile Marketing Dynamics Are Shaping the Future of Retail
With one out of every six discretionary retail dollars transacted online,1 digital should be a critical part of any retailer’s omnichannel strategy. What is less obvious is identifying digital’s influence beyond that one out of every six dollars. Desktop e-commerce is now a well-established channel, accountingGian M. Fulgoni is cofounder and chief executive officer of comScore, Inc. Previously, he was president and chief executive officer of Information Resources, Inc. During a 40-year career at the C-level of corporate management, he has overseen the development of many innovative technological methods of measuring consumer behavior and advertising effectiveness. He is a regular contributor to the .