The accountability crisis in advertising and marketing: Self-regulation and deeper metrics are needed to survive the Digital Age

David W. Stewart

This article examines the accountability crisis in advertising and marketing and calls for greater transparency and more proactive self-regulation.
Stewart

Editor’s Note

In this final edition of Speaker’s Box, David Stewart suggests that the advertising and marketing disciplines confront a crisis of accountability not seen since the television quiz-show scandals of the late 1950s. A perfect...

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