Television Audience Satisfaction: Antecedents and Consequences
Xiaoling Lu and Hing-Po Lo
To help increase the effectiveness of television broadcasting and advertising, this article studies audience viewing behavior by investigating the antecedents and consequences of audience satisfaction of television programs.
Television Audience Satisfaction: Antecedents and Consequences
Xiaoling LuRenmin University of ChinaHing-Po LoCity University of Hong KongTelevision industry is a fascinating and challenging business in which billions of dollars are invested annually in...
