Strategies for Creating Successful Soundless Video Advertisements: Speaking Volumes through Silence

Video advertising is increasingly prevalent, appearing in more and more places across the web and on social media.
Campbell and Pearson


  • Video advertisements created for a sound-on environment typically do not perform well when viewed without sound, and subtitles typically are not an effective solution.
  • To be successful in a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands