Straight to the heart of your target audience: Personalized advertising systems - Based on wearable technology and heart-rate variability

This article examines how wearable technology can help marketers match message content with the audience’s personal dispositions or emotional states.

Editor’s Note

“Speaker’s Box” invites academics and practitioners to identify significant areas of research affecting advertising and marketing. The goal is to bridge the gap between the length of time it takes to produce...

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