Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

The growth of the internet and the convergence of IT and advertising will slowly lead to marketing being conducted on small set of dominant design platforms.

Editor’s Note:

“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length of time it takes to produce...

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