Research on Advertising in a Recession: A Critical Review and Synthesis

Based on an extensive review of research on advertising in a recession, the authors identify over 40 related studies.

Research on Advertising in a Recession: A Critical Review and Synthesis

Gerard J. Tellis and Kethan Tellis Marshall School of Business University of Southern California

INTRODUCTION

Periodically, recessions afflict the U.S. and world economies. At such time,...