Regulation of Nutrition and Health Claims in Advertising
Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, and Olga Mourouti
This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims.
Regulation of Nutrition and Health Claims in Advertising
Ross BrennanMiddlesex University Business SchoolBarbara CzarneckaMiddlesex University Business SchoolStephan DahlMiddlesex University Business SchoolLynne EagleUniversity of the West of EnglandOlga...
