Recall of Brand Placements in Computer/ Video Games

Michelle Nelson

Product placements have become popular across media, including computer and video games, as a way to increase brand awareness.

Recall of Brand Placements in Computer/Video Games

Michelle R. NelsonUniversity of Wisconsin-Madison

'Click on this button to repaint the car with your favorite sponsor: Spinner Rotors, Ichabod's Ice Tea, or whatever corporate image you'd like to flaunt as your sponsor.' (From 'Personalizing Nascar Racing3')

'...total character customization allows gainers to modify the pro skaters' clothing and trick sets...' (From Tony Hawk Pro Skater 2)

Hybrid advertising has evolved into a do-it-yourself model in the form of customization features in video games. From the familiar orange Tide logo on racecars to the Diesel-clothed skateboarder, brands are cropping up...

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