The Moments-Based Consumer Journey
For most of the 20th century, the consumer decision-making process was encapsulated neatly in a simple three-step consumer journey: need, purchase, and experience. These ...
Mobile Technology and Its Impact on the Consumer Decision-Making Journey: How Brands Can Capture the Mobile-Driven “Ubiquitous” Moment of Truth
Smartphone technology has led to the consumer decision-making process merging its distinct moments into a Ubiquitous Moment of Truth.
