Masters of Insight: Marketing Art Meets Marketing Science – Selected Excerpts from the David Ogilvy Awards 2015

This article presents selected winning case studies from the 2015 David Ogilvy Awards, including Grand and Gold Ogilvy Winner Procter & Gamble, Pantene – 'Beautiful Hair Whatever the Weather', and three Gold winners: ESPN, 'Who’s In?'; Kmart, Joe Boxer – 'Show Your Joe'; and Unilever, Knorr – 'See a Different Side'.

Masters of Insight: Marketing Art Meets Marketing Science - Selected Excerpts from the David Ogilvy Awards 2015

In partnership with the Advertising Research Foundation (ARF), the Journal of Advertising Research has a mission every quarter to showcase the finest global thought leadership from marketing research academic and professional communities.

The September issue offers its readers a bonus: a selection of winning papers* from the annual David Ogilvy Awards presented at ARF’s March Re:Think conference. Since 1994, the Ogilvy Awards have celebrated the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies,...

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