Masters of Insight: Marketing Art Meets Marketing Science – Selected Excerpts from the David Ogilvy Awards 2015

This article presents selected winning case studies from the 2015 David Ogilvy Awards, including Grand and Gold Ogilvy Winner Procter & Gamble, Pantene – 'Beautiful Hair Whatever the Weather', and three Gold winners: ESPN, 'Who’s In?'; Kmart, Joe Boxer – 'Show Your Joe'; and Unilever, Knorr – 'See a Different Side'.

Masters of Insight: Marketing Art Meets Marketing Science - Selected Excerpts from the David Ogilvy Awards 2015

In partnership with the Advertising Research Foundation (ARF), the Journal of Advertising Researchhas a mission every quarter to showcase...