Limited-Interruption Advertising In Digital-Video Content: An Analysis Compares the Effects of "Midroll" Versus "Preroll" Spots and Clutter Advertising

Digital video is growing rapidly, offering new opportunities and formats for television advertising. One of these new formats is "limited-interruption" advertising, in which each midroll advertising break during a video features just one commercial.
Brechman et al.

Limited-Interruption Advertising In Digital-Video Content: An Analysis Compares the Effects of "Midroll" Versus "Preroll" Spots and Clutter Advertising

Jean Brechman

The College of New Jersey

Steven Bellman

University of South...