Limited-Interruption Advertising In Digital-Video Content: An Analysis Compares the Effects of "Midroll" Versus "Preroll" Spots and Clutter Advertising
The College of New Jersey
University of South...
Limited-Interruption Advertising In Digital-Video Content: An Analysis Compares the Effects of "Midroll" Versus "Preroll" Spots and Clutter Advertising
Digital video is growing rapidly, offering new opportunities and formats for television advertising. One of these new formats is "limited-interruption" advertising, in which each midroll advertising break during a video features just one commercial.
