LGBTQ imagery in advertising: How viewers’ political ideology shapes their emotional response to gender and sexuality in advertisements
Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, and Patrick van Esch
Gender is many things to many people. It is at once uniting and divisive.
Northey et alMANAGEMENT SLANT
- Depictions of gender in advertisements influence viewer emotions.
- Male homosexuality creates more powerful, negative emotions than female
homosexuality.
- Such responses are more prevalent in viewers who subscribe to a conservative
political...
