MANAGEMENT SLANT
- Consumers find specific information about the impact of CSR more credible than broad references. An “amount-of-CO2-saved” attribution is preferable over a “protects-the-environment”...
Improving the Effectiveness and Credibility of Corporate Social-Responsibility Messaging: An Austrian Model Identifies Influential CSR Content and Communication Channels
Scholarly work over the past 15 years has demonstrated that corporate social responsibility (CSR) initiatives can have a positive impact on consumer behavior toward brands.
