INTRODUCTION
“It’s Amazon.” That was Sir Martin Sorrell’s answer to the question, “What keeps you up at night?” (O’Reilly, 2017). Not Google or Facebook, but the new kid on the advertising block. The former...
INTRODUCTION
“It’s Amazon.” That was Sir Martin Sorrell’s answer to the question, “What keeps you up at night?” (O’Reilly, 2017). Not Google or Facebook, but the new kid on the advertising block. The former...