How measuring consumer conversations can reveal advertising performance
Brad Fay, Ed Keller, and Rick Larkin
Generating “buzz” is a marketing objective for many Super Bowl advertisers, but “buzz” as a campaign objective should not be limited to big tent-pole events like the Super Bowl.
Fay, Keller and LarkinMANAGEMENT SLANT
- Conversation and social sharing are universal forms of brand engagement that not
only indicate a successful advertisement, but also extend the reach of advertisement
messages through social networks.
- Extending...