Management Slant
- Advertisements featuring caring men have the potential to be effective across a variety of contexts, including for masculinity-affirming products rather than only in the context of personal hygiene products.
- Enlightened manvertising campaigns seem to resonate with masculine and androgynous men, but not with feminine men.
- Simply rejecting the “antifemininity norm” of manhood unlikely will have a negative effect, unless it is also accompanied by a perceived attack on masculinity in general.
Introduction
The rise of the #MeToo movement and the overall surge of gender equality activism over the past decade have ushered in an...